Ways to Increase Sales for the growing businesses
Train and encourage every employee to sell. For example, when asked where they worked,
an employee can respond ‘I work at Central Printers; we offer the best service’
or ‘I work at the Central Printers, we have the lowest prices’. Educate the employees
on your range of services and products, their features and advantages. Give the
employees incentives for selling.
Encourage your staff to educate customers. For example, after a customer has come
to pick up their cleaned carpet, instead of just handing over the carpet, they should
educate the customer on how to take care of the carpet, and recommend products that
can remove stains, available from your shop.
Give your customers insider tips, such as, if you have a promotion or sale coming
up, tell your customers about it.
There should be a clear and obvious difference between regular customers and other
customers – a difference that your regular customers perceive as showing that you
Set up a customer rewards program.
Distribute free samples to customers.
Every business needs new customers,
but it is not the only way to increase sales. Focusing on enticing your current
customers can make increasing your sales easier – and best of all, build the customer
loyalty that results in repeat sales.
MORE CUSTOMERS….DON’T I?”
Studies show that it is more expensive to bring a new customer on board than it
is to hold onto an existing one. The chance of successfully selling to former customers
is 20 to 40%, significantly higher than the 5 to 20% chance of selling to
a brand-new prospect! Our customer rewards program, is designed and priced to equip
the growing business owner with the information required to carry out a
lost client campaign, which is a cheap and effective way to make those clients feel
appreciated and let them know you want them back. With our rewards program,
- Capture all
- contact and transaction information
- Run a report
when required of clients who have not bought from you recently - If your business is
retail, a period of 60-90 days after their last purchase is optimal.
- Send a personal
letter (by regular mail or email), designed to bring them back to your business - Let them
know they are missed and that you want to make sure they have been happy with the
solutions you provided. Make a special offer to bring them back in the fold. For
retail, a certificate for something free with any purchase works well. Businesses
respond well to "technology check-ups" and information about new solutions you have
- Have a web based secure points
system that requires no special hardware
- No special computer knowledge
required either, mo maintenace, we maintain the database and software, all for one
Select customer by; customer number,
phone number, last name
Enter purchase amount and save.
New customer information screen
Lost customers’ screen.
customers by postcode